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Gentle Giant Moving Company CEO Larry O'Toole Addresses Business Leaders at the Inc. Leadership Conference



Somerville, Mass. - Gentle Giant Moving Company CEO Larry O'Toole recently spoke to a group of the country's top business leaders at the Inc. Leadership Conference in Denver, Colorado at Denver Marriot Center, October 27-29. Sponsored by Inc. magazine and Winning Workplaces, the conference focused on "Creating Competitive Cultures."

"I am immensely proud of the culture of leadership and success that we've developed at Gentle Giant over the years," O'Toole said. "By hiring extremely hard working and fit individuals and investing in extensive skills and service training, we have built a company recognized for their professionalism, care, and competence."

O'Toole's hour-long discussion focused on his personal examples of the conference's main theme - leadership strategies that develop the best possible company culture, one that results in a loyal, motivated, inspired, and focused team.

One of Gentle Giant's most unique practices is to have new hires "Run The Stadium," which involves scaling 37 seating sections at Harvard University's roman-style coliseum. O'Toole himself leads the new hires through the paces, testing their mettle and demonstrating the level of commitment and work ethic that he expects from all of his employees. And the run is not just for new recruits, many seasoned veterans join the run again and again, panting alongside new employees to not only demonstrates solidarity, but to improve their own physical performance.

O'Toole was also part of a panel discussion on "Developing New Leaders" at the conference, where he spoke about how important it is for companies to define and nurture their desired company culture. He touched on what has worked for Gentle Giant, including not compromising on values and ethics, being open to feedback, and tying desired behaviors to individual and company growth and success.

A native of Ireland and 1973 engineering graduate of Northeastern University, O'Toole founded Gentle Giant in 1980 with a friend's borrowed truck and a $17 investment: a one-time ad in the Boston Phoenix. Gentle Giant Moving Company has thrived in the 30 years since then, winning dozens of awards for quality of service and its workplace practices and employing hundreds of workers who are proud to be called "Giants."
About Inc. magazine & Inc.'s Leadership Conference
Inc., the only major business magazine dedicated exclusively to owners and managers of growing private companies, delivers real solutions for today's innovative company builders. It provides hands-on resources and market-tested strategies for managing people, finances, sales, marketing, and technology. Inc. also looks beyond work to address the entrepreneurial lifestyle. Inc. inspires and informs, with cutting-edge coverage that reflects our readers' energy, brashness, and imagination.

Inc.'s Leadership Conference was developed to bring business leaders together from a wide range of organizations to discover, share and connect. Attendees have an opportunity to discover innovative approaches from award-winning companies and extraordinary entrepreneurs, the inspirational tools and processes they deploy to build teams and workplace environments that have a lasting impact on financial results and personal satisfaction. Marquee speakers present the newest leadership strategies for developing the best possible company culture, one that results in a loyal, motivated, inspired, and focused team.

About Gentle Giant Moving Company, Inc.
Founded in 1980, Massachusetts Moving Company Gentle Giant is a premier residential and commercial mover, offering local moving, long distance moving, and international moving service. Named 2009 Independent Mover of the Year by the American Moving in Storage Association, one of the Boston Business Journal's Best Places to Work in Massachusetts in 2004, 2005, and 2006, winner of the 2006 International Torch Award for Marketplace Ethics by the Better Business Bureau, winner of the Better Business Bureau's Torch Award for Excellence in 2002, 2003, 2005 and 2008, nine-time winner of Boston Magazine's "Best of Boston," six-time winner of The Improper Bostonian's "Boston's Best Moving Company" award, seven-time winner of the Angie's List "Super Service" award, and 2007 Top Small Workplaces award from the Wall Street Journal and Winning Workplaces, the company's services include craning, piano moving, complete packing services and unpacking services, and other related services.  Gentle Giant offers storage facilities and dispatches crews from its 17 offices in Massachusetts, New Hampshire, New York, North Carolina, Rhode Island, Virginia, Washington, DC and Seattle, Washington. For more information, please call (617) 661-3333 or visit