CAMBRIDGE, MA - After the Head Of The Charles Regatta and Gentle Giant Moving Company announced a sponsorship agreement at the beginning of the year, the Massachusetts-based national, local and long-distance mover has laid out a plan to capitalize on its role as Official Moving and Storage Partner of the 47h annual event taking place on October 22-23, 2011 along a three-mile stretch of Boston's storied Charles River.
In its official role, Gentle Giant will be utilizing its award-winning moving teams to load and deliver race operations materials, boats, vendor equipment, apparel and more throughout the multi-day race. The company will leverage the sponsorship opportunity for visibility in several ways, including offering its Gentle Giant Challenge featuring Speed Stairs, a customized piece of mobile sports training equipment. The Gentle Giant Challenge gives people a chance to race up and down the Speed Stairs five times as fast as possible. It will be located next to the company's booth at the Rowing & Fitness Expo during the regatta. For a demonstration, click here for a YouTube video.
Gentle Giant expects to have hundreds of participants, all of which will receive a Gentle Giant water bottle, time card, and t-shirt. For top male and female participants the company will give away a $500 cash prize. Winner is various male and female age categories will also receive special Reebok gift cards so they can order their own custom designed pair of Reebok sneakers.
Although this is the first year for Gentle Giant as the official moving partner, the company has a long history with the regatta. For more than three decades, the company has employed athletes from the national rowing community, many of whom have competed in the legendary event through their schools and collegiate alumni clubs, or with the Gentle Giant Rowing Club.
"Gentle Giant and the Head Of The Charles is a perfect pairing," said Larry O'Toole, Founder & CEO of Gentle Giant and long-time competitive rower. "Both organizations promote teamwork and athleticism, and I am incredibly proud to be a sponsor of this famous rowing event that brings so much excitement to the community."
Gentle Giant will also use its exposure at the Head Of The Charles Regatta to help recruit more employees for its leadership development program. The Boston moving company owes a lot of its success to having current and former rowers on its trucks. The never quit, always hustling attitude ingrained in rowers has helped elevate Gentle Giant's status to the nation's premiere moving services provider.
More information about the Head Of The Charles Regatta is available at http://www.HOCR.org and additional information about Gentle Giant Movers is available at http://www.GentleGiant.com.
ABOUT GENTLE GIANT MOVING COMPANY
Gentle Giant Moving Company was founded in 1980 with the goal of establishing a company of unique quality and service. Over the years Gentle Giant has established a reputation for moving services such as piano moving, inhouse moving, and international moving that are second to none. Maintaining a commitment to hire the very best and provide exceptional service in terms of care, efficiency, and courtesy, GGMC draws heavily upon resources within the international rowing community and other athletic disciplines. These resources have enabled a professional work force, whose renowned size and strength are complemented by their GIANT standards of skill, intellect, and integrity.
ABOUT THE HEAD OF THE CHARLES® REGATTA
Now in its 47th year, the Head Of The Charles Regatta is the world's largest two-day regatta attracting more than 9,000 rowers and 300,000 spectators to the banks of the Charles River. Racing takes place on Saturday October 22nd and Sunday October 23rd between the hours of 8:00AM and 4:30PM. The regatta attracts youth, collegiate, masters, international, world champion and Olympic athletes competing in 55 events. Follow the HOCR on Facebook (http://www.facebook.com/HOCR1965) and Twitter (http://twitter.com/HOCR1965).