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Moving Company History

Gentle Giant Moving Company was launched as a Massachusetts moving company in 1980 by Larry O'Toole, and has expanded to locations in Boston, New York, Washington DC, Charlotte, Seattle, and San Francisco. The company has always taken the "Gentle" part of its name very seriously, doing everything possible to deliver professional, caring, and competent full service moving services.

To quote Larry directly, the goal has always been to provide high quality full service moving "by the greatest team of movers ever assembled," with "no questions asked" customer service, and with the mission of making every customer a "customer for life."


  • Gentle Giant Moving Company is launched as a Massachusetts based moving company by Larry O'Toole with a $17, one time ad in the Boston Phoenix newspaper
Boston Phoenix

  • Bought the company's first new truck, a purchase so substantial to the business at the time that Larry's mom co-signed the loan

  • Named to the Inc. 500 list as one of the fastest growing companies in the country

  • Conducted our own move to a large warehouse in Somerville, MA, which continues to be our headquarters today
Inc 500 Magazine

  • Entered the technology age, as the office manager at the time purchased our first computer (while Larry was on vacation!)

  • Established the Gentle Giant "Hall of Fame," with Steven "Rooty" Leonard as the first inductee - a Giant that works with us to this day

Best of Boston

  • Expanded to a second office in Framingham, MA, a growth path that would eventually lead to over 15 offices nationwide

  • Redesigned our fleet of trucks from a simple silver and black palette, to the now-famous bright purple trucks with the colorful, cartoon-like Giant feet
  • Performed the moving logistics for the annual Boston Marathon for the first time, a duty that we maintain each year
Boston Marathon

  • Booked $10 million in revenue for the year, becoming a major player in the moving and storage industry

  • Opened our largest warehouse to date in Wilmington, MA, with over 100,000 square feet of storage capacity
  • Launched Box Xpress, our box and packing supplies service
Box Xpress

Gentle Giant Rowing Club

  • Opened offices in Westchester, New York (our first outside of New England) and New Hampshire
  • Starred in our own reality TV show called "Make Your Move," which aired on the Discovery Home Channel
  • Hit a milestone of completing over 10,000 moves in a single year
Make Your Move

Hands of change

  • Named a winner of the Top Small Workplaces Award by the Wall Street Journal and Winning Workplaces
  • Box Xpress boxes are featured prominently in a scene from the film "The Departed," which would go on to win the Academy Award for Best Picture of the Year

Globe Top 100 Workplaces

  • Designated as a ProMover®, a program promotes ethical principles in the moving and storage industry, by the American Moving and Storage Association
  • Named a Sustainable Business Leader, as part of our overall efforts to become a "green" moving company

30 Years

Chicago Movers