In 1980, Larry O’Toole set out to build the best team of movers ever assembled. His goal was simple: provide exceptional service, take care of customers, and earn their business for life.
More than four decades later, that vision has grown into an award-winning national company built on outstanding people, hard work, and a commitment to exceeding expectations.
In his new book, Larry shares the story behind Gentle Giant and the experiences that shaped the company along the way. From the early days of building a moving company in Boston to leading a nationally recognized organization, he reflects on the lessons, challenges, and values that have guided the business from the beginning.
The book offers a behind-the-scenes look at Gentle Giant’s culture, the people who helped build it, and the principles that continue to define who we are today.
Whether you’re a longtime customer, a member of the Gentle Giant team, or someone interested in entrepreneurship and leadership, Larry’s story is a fascinating look at what it takes to build a company that stands the test of time.
“A testament to leading with integrity and courage.” – Howard Behar, former president of Starbucks Coffee Company North America and Starbucks Coffee International